Hello, I’m Joy.

user experience / design strategy / visual communication

I am a user experience designer with a background in graphic, interaction, and product experience design. I am fascinated by the way things interact with the world, people and creatures alike. I see frustrations and inefficiencies as opportunities to improve and evolve. The goal? Make life easier for everyone.

I currently work as a Senior UX Designer at Samsung Electronics America. Through my time at Product Innovation Team, I have been given the opportunity to deliver insight-driven solutions across all Samsung product lines. My role involves new product concept development, building experiential prototypes, and at times leading projects with award-winning agencies to develop thought-provoking experiences.

My industry experience includes consumer electronics, food & grocery, e-commerce, education, enterprise tools, and startup culture.