Hi, I’m Joy.

user experience / design strategy / visual communication



I design for the end user.

I am a senior user experience designer at Samsung Product Innovation Team. I have worked on a variety of projects include native iOS and Android applications, content management systems, operational business tools, and e-commerce solutions.

Since starting my career in 2011, I have worked with startups, agencies, and large enterprise clients. My day-to-day work includes analyzing business and marketing requirements, designing product workflows and customer journey, drafting wireframes and sitemaps for technical implementation, and validating goals through usability testing. I am also an active member of the design community. You will probably bump into me at local design/tech meetups. I have produced several events for the AIGA LA Chapter and spoke at a few General Assembly events. I have also taught at Art Center from 2013 to 2014 in Visual Interaction Design.

I graduated in Graphic Design from Art Center College of Design with focus on Packaging and Interactive Design. I have since pursued further professional development including learning PHP, MySQL, Ruby on Rails, and SEO. My latest venture is learning Java and navigating through Android Studio.

When I’m not designing, I like to discover restaurants with really good food, travel to places I’ve never been before, binge watch tv series, and entertain my cats.




Currently working at:

Senior UX Designer, Samsung Product Innovation Team

April 2015 — Now

As part of the Design & Execution division at Samsung PIT, my role is to envision and develop user experiences for various mid-term Samsung products such as connected smart home appliances, digital signages, new solution expansions. My work involves conceptualizing design solutions based on consumer insights, demonstrating the solution through screen-based or physical prototypes, and optimizing concepts for commercialization-ready production.

» See full résumé




I am currently not available for freelance projects.
You can say hi via Twitter or email joy [at] joy-liu.com.