I design for the end user.

user experience / design strategy / visual communication


Hi, my name is Joy. I am a user experience designer based in Los Angeles.

In 2010 I graduated with honors from Art Center College of Design with an emphasis on interactive and packaging design. I thought I would be designing shoeboxes for Nike or consumer packages that show up in Target before I became the lead designer for a tech start-up. It was the golden ticket to the tech world and I fell in love working with the fast-pace industry and with software engineers. The difference between designing on three-dimensional canvas and intangiable elements on flat-screen devices is compelling, but they are the same when it comes to user experience—how do users interact with it?

UX is not a new buzz invented when the iPod was introduced to the world, it has always existed in every step of the process designed for humans. My job is to deliver end-to-end strategy and design solution that focus on a user-centric design, which begins with user workflow, IA models, user research, market research, usability analysis, and wireframes.

Currently, I work as a Senior User Experience Designer for philosophie in Venice, California, where I work on a variety of projects ranging from large-scale e-commerce sites to Facebook apps. For work sample and more information, please check out gophilosophie.com. I am also a part-time instructor at Art Center College of Design teaching interactive design and user experience design.

In my free time, I travel to foreign places, entertain my cats, and drink beers.

Download résumé

Portfolio available upon request.

  • User Experience
  • Information Architecture
  • User Research
  • User Interface Design
  • Quality Assurance
  • HTML/CSS Web development
  • Identity and Branding
  • Graphic Design
  • Packaging Design
Most Used Tools
  • OmniGraffle
  • Sublime Text
  • Terminal
  • Google Chrome
  • Photoshop
  • Illustrator
  • Spotify
  • Wunderlist
  • Twitter
  • Notational Velocity
At a Glance
  • Lefthanded 100%

  • Beer and Red Wine 90%

  • Coffee 60%

  • Cat 100%

  • Traveling 25%

  • Food 85%


This is how you can reach me.

I am currently not available for freelance projects. You can say hi via the form below or email joy{at}joy-liu.com.
NOTE: I will not respond to any recruiter inquiry.

Send me a message 

Copyright © 2014 Joy Liu. All rights reserved.