Hi, I’m Joy.

user experience / design strategy / visual communication


Hi there,

I design for the end user.

In 2010 I graduated with honors from Art Center College of Design with an emphasis on interactive and packaging design. I thought I would be designing shoeboxes for Nike or consumer packages that show up in Target before I became the lead designer for a tech start-up. It was the golden ticket to the tech world and I fell in love working with the fast-pace industry and with software engineers. The difference between designing on three-dimensional canvas and intangiable elements on flat-screen devices is compelling, but they are the same when it comes to user experience—how do users interact with it?

UX is not a new buzz invented when the iPod was introduced to the world, it has always existed in every step of the process designed for humans. My job is to deliver end-to-end strategy and design solution that focus on a user-centric design, which begins with user workflow, IA models, user research, market research, usability analysis, and wireframes.

Currently, I work as a Senior User Experience Designer for philosophie in Venice, California, where I work on a variety of projects ranging from large-scale e-commerce sites to Facebook apps. For work sample and more information, please check out philosophie website. I am also a part-time instructor at Art Center College of Design teaching interactive design and user experience design.

In my free time, I travel to foreign places, entertain my cats, and drink beers.


Current work:

Senior UX Designer, Philosophie

April 2012 — Now

Strategy and execution of large-scale projects that focus on a user-centric design approach. Create and maintain wireframes, site maps, user stories, and flow diagrams to guide agile development across various platforms. Conception and creation of design solutions that address both primary user goals and business goals of diverse clientele.

Faculty Member, Art Center College of Design

September 2013 — Now

Interactive Design 4 introduces designing an iOS mobile app with the goal of a functional prototype and comprehensive UX deliverables. Topics include user research, planning usability testing, human interface guidelines, wireframing, and best practices in real world scenarios.

See full résumé


Most recent event:

Balanced Team LA Salon Event Host

August 20, 2014 @ Fandango, Santa Monica

Instead of sitting down and listening to a few presentations, we have designed an activity for every attendee to participate in discussions and generate ideas together. Come prepared because it will be filled with plenty of conversations from people in the community sharing ideas, socializing, and offering insights from their own experience.

If you’re interested in Lean Startup, Agile, Lean, Agile UX, Lean UX, DevOps, Customer Development—and anything else that values multidisciplinary collaboration and iterative delivery of value—you’ll find this of interest.

To ensure the quality of the activity, this event is capped at 30 attendees. It is free and first come, first serve. Please RSVP and feel free to invite new folks to come along. We know that our diversity always makes the conversation more fun!

Our event hosts will be Joy Liu of philosophie and Chris Chandler of Fandango. Many, many thanks to our wonderful sponsor, Fandango, for providing food, drinks, and materials!

See past events



I am currently not available for freelance projects.
You can say hi via Twitter or email joy{at}joy-liu.com.

NOTE: I will not respond to any recruiter inquiry, sorry!