Hi, I’m Joy.

user experience / design strategy / visual communication



I design for the end user.

I am a UX Designer based in Los Angeles. I work at Philosophie currently, where I bring my user-centered design process to a variety of products ranging from large-scale e-commerce platforms to lightweight web applications.

In 2010 I graduated with honors from Art Center College of Design with a focus in Packaging Design and Interactive Design. After graduation, I became the lead designer at a start-up and designed native mobile applications for aspiring musicians. It was the golden ticket to the tech world and I fell in love working with the fast-paced tech world and high-emphasis on team collaboration. Then it dawned on me… the difference between designing on three-dimensional canvas and on flat-screen devices is not that different, they are the same when it comes to user experience—how do users interact with it?

I don’t think User Experience is a new industry invented when iPod was introduced to the world, it has always existed in products that people touch everyday. I enjoy designing and solving problems with the users in mind, thinking and imaging the what-ifs. If I have a take-over-the-world goal, I would redesign all the CMS and/or internal tools and make them less ugly, more enjoyable. It’s not an extravagant goal, but hey! somebody’s gotta do it!

In my free time, I travel to foreign places, entertain my cats, and binge on movies. I like cars too, they are pretty.


For work samples and more information, please send me an email.



Currently working at:

Senior UX Designer, Philosophie

April 2012 — Now

Strategy and execution of large-scale projects that focus on a user-centric design approach. Create and maintain wireframes, site maps, user stories, and flow diagrams to guide agile development across various platforms. Conception and creation of design solutions that address both primary user goals and business goals of diverse clientele.

» See full résumé


Recent event:

CreativeLive – Becoming a UX Designer

February 5, 2015 @ CreativeLive, online

Learn the basics of User Experience Design with design practitioner and educator, Joy Liu in Become a UX Designer.

Through hands-on activities and real world examples Joy will teach the vocabulary and concepts you need to know to get started in a career in UX. You’ll learn about:

The role empathy plays in designing for users
Techniques for storyboarding the user journey
Sustainable layouts & compositions
The software and tools required for the job
You’ll learn how to evaluate design from a UX perspective and how to map the user’s journey and product flow. You’ll build new skills for examining the structure, hierarchy, consistency, and focus of websites.

If you want to launch a career in UX, this course will get you started.

» See past events



I am currently not available for freelance projects.
You can say hi via Twitter or email joy [at] joy-liu.com.

NOTE: I will not respond to any recruiter inquiry, sorry!